Our industry has always mirrored social change expressed in both content and media. This is what makes our work so exciting, unique and inspiring. This is also why the content industry especially is predestined to bring new ideas into the world – in research, education, industry and entertainment. CONTENTshift seeks to pave the way for founders interested in entering the market with innovative concepts and digital business models. This approach is not only praiseworthy, but also absolutely necessary. This is why I'm delighted to be involved. Detlef Büttner
Detlef Büttner was born in 1960 and has been Managing Director at Lehmanns Media since 2009. After training to become a bank clerk and bookseller, he worked as Head of Marketing in the development of Gemini (Kaufhof AG). From 1993 to 2004, he was active at the Georg von Holtzbrinck Publishing Group, most recently as Managing Director for Spektrum Akademischer Verlag and Urban & Fischer. After the sale of the publishing companies to Elsevier, he went to work at Verlag Dr. Otto Schmidt and the Sack-Mediengruppe in 2004, where he remained all the way up to his move to Lehmanns as Managing Director. He has been a member of the Sortimenter-Ausschuss (Bookseller Committee) since 2009 and was voted to the Executive Board of the Börsenverein (German Publishers and Booksellers Association) in 2013.